Consulting & Seminars

Frequently Asked Questions

Below you will find a series of questions frequently asked by customers about Dennemeyer's Consulting Services. If you have specific questions related to our services that you’d like to see answered here, please use the form below to send us your questions.

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How can IP Consulting services add value to my business?

Our IP Consulting approach is to support our customers in gaining a better understanding of how they can utilize the potential of their IP portfolio in order to ensure significant competitive advantages.

We analyze your IP portfolio in several ways (through IP Portfolio Mining & Analysis and IP Competitive Assessments) and identify what it is your company wants to accomplish regarding its IP portfolio, the role IP plays in your company and how your competition’s IP strategy impacts your business. Based on the analysis results, we assist you in establishing the best strategy to handle your IP rights as well as the optimum organizational and technological solution for a tailor-made, strategic IP management plan whose aim is to maximize the incremental value from your portfolio.

What are the services provided by Dennemeyer in the area of IP Consulting?

Under the umbrella of IP Consulting Services we provide:

  • IP Portfolio Mining & Analysis – We analyze and evaluate your intellectual assets to help you recognize the full potential of your IP portfolio.
  • IP Competitive Assessments – We research, monitor and analyze your competitors’ portfolios in order to build awareness of how your IP assets are positioned in comparison with your competition.
  • IP Strategy Development – We develop a tailor-made approach that best fits your needs and show you the best strategy to handle your IP rights.
  • Organizational Strategy and Business Plan Development – We analyze existing workflows and help you optimize internal processes, right through to the full restructuring of your IP organization.

Is there any benefit for small and medium-sized companies in using IP Consulting Services?

Often perceiving IP Consulting tasks as being too complex, many small and medium-sized enterprises (SMEs) have the misconception that only large companies can benefit from IP Consulting Services. In reality, SMEs can often obtain a significant return compared to their investments in IP Consulting. In today’s increasingly globalized and competitive environment, understanding intellectual property is more essential than ever for the success of SMEs.

As an SME, your company can benefit from:

  • Developing an IP strategy, that will help you protect your products against imitation, identify the best approach to proceed with in the case of patent infringements, and avoid situations when your products' commercialization is impeded by the IP activity of your competitors, by constantly monitoring their patent activity.
  • Performing an IP Competitive Assessment to build awareness of how your patents are positioned in comparison to the competition and provide the grounds to determine in which countries it would be worth expanding IP protection for your rights.
  • Developing an Organizational Strategy and Business Plan to analyze existing workflows and to help you optimize internal processes involved in managing your IP.

Which are the industries where Dennemeyer can provide IP Consulting advice?

Based on their professional experience, our consultants provide customised advice in the most diverse industries, including, but not limited to, the following: chemical, medical engineering, information and communication technology, automotive, electronics, retailing, cosmetics, telecommunications, logistics & transportation, energy.

How can my firm better utilise its IP portfolio potential by using IP Portfolio Mining & Analysis?

The IP Portfolio Mining & Analysis service is designed to identify, cluster and group your IP assets into appropriate categories (for example, the distribution of IP assets by country, the technology used and the current status in various jurisdictions), to help you better understand the composition of your IP portfolio.  Based on your requirements, the reports and evaluations we provide support you in:

  • Achieving the degree of protection you need by ensuring that actively used patent families are maintained and that no-longer needed IP rights are abandoned or licensed
  • Opening additional revenue streams by identifying IP rights with licensing potential in your IP portfolio
  • Benefiting from an accurate monetary valuation of your IP rights.

Which are the necessary steps for performing an IP competitive assessment?

An IP competitive assessment analyses your competitors and their intellectual property, and includes the following activities:

  • Analysing your competitors' current patent activity, that gives insight information about how the competitive landscape is structured
  • Identifying your competitors’ IP activities that could hinder your future technological developments
  • Determining the IP rights critical to your freedom-to-operate (FTO) and capturing future technological developments of your competitors and industry trends with our patent monitoring service
  • Performing a monetary valuation of your IP rights, to give you better basis for example for upcoming M&A decisions or acquisitions of IP rights.

What are the key aspects to consider when developing an IP strategy?

An IP strategy defines the resources (process, people and technology) required to maximise incremental value from your intellectual property port­folio. To develop a solid IP strategy that supports your intellectual property management initiatives, the following aspects should be addressed:

  • Does your current IP strategy provide measures to protect your product portfolio against imitation?
  • What actions are taken to avoid situations when your products’ commercialization is impeded by the IP activity of competitors?
  • Are your product development activities restricted by the IP activity of your competitors?
  • What actions are taken to avoid patent infringements?
  • Does your IP portfolio counteract the innovative strength of your products or company?
  • Does your IP portfolio strengthen your brand?
  • Does your IP portfolio enable you to access technology patent pools?
  • Do you use your IP rights to generate revenues from licensing activities?

How can my company benefit from a monetary valuation of its IP assets?

A monetary valuation is aimed at providing you with a better understanding and an objective estimation of the value of your IP rights, in close connection to the market reality. Performing a monetary valuation can help you gain significant benefits, particularly in the following instances:

  • Mergers & Acquisitions (M&A):
    Influence on purchase price determination, single patent transactions, portfolio transactions
  • Tax Purposes:
    Change of ownership, licensing in/out
    Transfer of portfolios for tax savings
  • Financial Accounting:
    Purchase price allocation, impairment testing
  • Financing and Securitization:
    Refinancing costs, Basel III, start-up financing.

What are the criteria assessed within a monetary valuation of my IP assets?

There are three approaches available for performing a monetary evaluation of your IP assets:

  • market based approach – determines the value of your IP assets by comparing them to similar IP assets that have been transacted on the market
  • income approach – calculates the value of your IP assets based on their ability to generate income or cost savings during their economic life
  • cost approach – determines the value of your IP assets based on the reproduction or replacement costs modified by amortisation and obsolescence, i.e. the cost it will take to reproduce/replace your IP rights with an identic copy.

In selecting the approach that would provide the most accurate valuation for your IP assets, we assess various aspects such as the valuation purpose, the context where your assets are being analysed, the future economic potential of your IP rights, the expected lifespan of the rights, the availability of quoted market prices for IP rights comparable to your rights, and the degree of transparency and fragmentation of the market you’re operating in.

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